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How to Perform a Complete SEO Audit in 14 Steps

admin June 27, 2025


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Not only have we driven more than $10 billion in revenue for our clients, but 91% of our clients stick with us. Most businesses, 55% of the ones we surveyed to be exact, opt to choose an SEO or digital marketing agency, like WebFX, to perform their SEO audit. The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one. If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices.

seo audit

External links are hyperlinks within your pages that link to another domain. That means all of your backlinks—the links to your website from another one—are someone else’s SEO Anomaly external links. When most people think of “links” for SEO, they think about backlinks. You can find out if any meta descriptions are missing, as well as if they are too long or too short. In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters. If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top.

seo audit

Minimal SEO audit (optional)

seo audit

This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.

Fast site audits

seo audit

Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts.

Make Sure Your Pages Are Indexed

  • While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides.
  • An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business.
  • An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS.
  • Eventually, I discovered that a word revealed a link at the bottom of the browser tab and the rest is history.
  • Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.

This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website. OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension. In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features!

For that, select List Mode in the project creation dropdown menu. Add the domain link and a set of specific URLs you want to crawl. If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis. When selecting the best software for your needs, be sure to compare SEO solutions and pick the one that fits your requirements best.

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